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Happy holidays from all of us at Beestung Lingerie. We thank you once again for all your support. We wish you and your loved ones a fabulous New Year.
Eberjey was born from our belief that the layer worn closest to the heart should express happiness, love and confidence - all the things that make a woman truly beautiful.
Our dream was to creat a line of underthings that we would want to wear ourselves. Tired of lingerie that confines woman to unnatural ideas of standard beauty, we wanted drawers full of pretty pieces that flatter real bodies and feel good too. So we came up with a small collection of carefully designed items, in delicately flirty patterns and joyful colors. Things that made us happy when we put them on eery morning.
Turns out, our "dream" lingerie made other women happy, too! And so we began production, and named our baby eberjey (ebb-er-zhay) which means "joy" in a Nigeriam dialect.
Our signature piece is, of course, the Boy Short, also known as the French Brief. We came up with this style back in those dark days when "underwear" meant "bikini" or "thong". Those choices just did not satisfy us (co-founder and designer Ali Mejia had always joked that someday she would design underwear for the laterally challenged, small, flat-bottomed women like herself). So we set out to design a new style of underwear that would be feminine, sexy and, aboe all, comfortable.
We made boy shorts a must-have!
Cosabella, meaning "beautiful thing," was founded in 1983, and led by the Ittalian husband and wife team of Ugo and Valeria Campello. The iltimate apparel company got its start, and initial recognition, with the design of bodysuits and hosiery in the mid-eighties. Today, its renowed for its comfortable, colourful and diverse collections that include lingerie, swimwear and casualwear.
Cosabella is designed at its headquarters in Miami, Florida and manufactured in Italy - resulting in a great mix of America design and Italian craftmanship. It is renowed for its use of vibrant, cutting-edge colors and trend-inspired prints. The company's best-selling Soire collection is the ultimate representation of Cosabella's motto - Freedom of Color. Each season new and exciting colors are introduced. The comfortable and colorful thong in this collection has reached a cult-like staus and it is a "must have" for women around the world.
Time to Get Stung
Lingerie drawer number one: Skimpy sets that may not offer a lot of support (or work under your clothes) but sure come in handy when you murmur (keeping a seductive straight face): "Let me slip into something more comfortable."
Lingerie drawer number two: An assortment of faded briefs and granny panties (for laundry day of course) plus seamless nude bras that don't do much for you naked but are as comfy as pjs and look good under a tee.
For ages we've been trying to stop living a double life (lingerie-wise at least), but sexy and everyday hadn't quite come together for us until we got naked at Beestung Lingerie.
Owner Aimée Finlay showed us the best in functional and flattering. We still can't get over the huge Hanky Panky selection (including no-wire bras and petite and plus-sized thongs starting at $24.50) and seriously fell for Eberjey (bra $73), with its second-skin softness and sweet details. French line Princesse Tam Tam, Oprah-approved Le Mystère – we could go on but got caught up swooning over the Missoni print French brief from Billy Rose ($55.) She even had us eyeing a retro train case ($139) to stash all of our lacy things in.
But we're thinking of leaving a few at the boy's house. . .
Tip: Beestung Lingerie carries all sizes from almost A to serious-support-needed E cups (and beyond).
Beestung Lingerie de Femme
2504 Yonge St.
(at Castlefield Ave.)
416-481-2849